It seems like almost Cloverfield-esque technique to announce it this late in the marketing thing. As we movie buffs know SXSW has been going strong the past two weeks and has been featuring movies like US, Pet Symetary amongst others. So this is the time we get hit with plenty of sneak peeks and spoiler filled reviews. SXSW if you don’t know is a major film festival in Texas. Recently screened The Curse if La Llorona which is why we now have this news.
THE CURSE OF LA LLORONA is set in 1973 Los Angeles, and while most reviews point out that the period setting seems entirely arbitrary, it does allow Tony Amendola’s ANNABELLE character Father Perez to make a cameo in the film. Since Father Perez isn’t the most memorable person in the Conjuring Universe, the film then drives home the connection to other films by having Perez mention an encounter with an evil doll – with a black and white flashback to ANNABELLE assuring audiences that yes, he is talking about that evil doll.
Now that may be the biggest head scratcher of all. Was New Line afraid of the potential box office failure? Or did they simply keep this a secret all along.
The film is scheduled to be released April 19th and the synopsis is as followed.
La Llorona. The Weeping Woman. A horrifying apparition, caught between Heaven and Hell, trapped in a terrible fate sealed by her own hand. The mere mention of her name has struck terror around the world for generations. In life, she drowned her children in a jealous rage, throwing herself in the churning river after them as she wept in pain. Now her tears are eternal. They are lethal, and those who hear her death call in the night are doomed. La Llorona creeps in the shadows and preys on the children, desperate to replace her own. As the centuries have passed, her desire has grown more voracious… and her methods more terrifying.
In 1970s Los Angeles, La Llorona is stalking the night—and the children. Ignoring the eerie warning of a troubled mother suspected of child endangerment, a social worker and her own small kids are soon drawn into a frightening supernatural realm. Their only hope to survive La Llorona’s deadly wrath may be a disillusioned priest and the mysticism he practices to keep evil at bay, on the fringes where fear and faith collide.
Beware of her chilling wail…she will stop at nothing to lure you into the gloom. Because there is no peace for her anguish. There is no mercy for her soul. And there is no escape from the curse of La Llorona.
Article written by Aaron Friar